A significant share of the value in any benefits strategy comes down to whether employees actually understand what they have and how to use it. Poor communication leads to underused benefits, confusion at enrollment, and frustration that has nothing to do with plan design.
Why this gets overlooked
Most employers invest heavily in plan design and pricing, then treat communication as an afterthought — a benefit guide handed out at enrollment and little else. The result is often a well-designed plan that employees don't fully understand or use effectively.
What effective communication looks like
Strong communication strategies go beyond a single enrollment packet. They reinforce understanding throughout the year, use plain language instead of insurance jargon, and are tailored to how a specific workforce actually engages with information — whether that's in-person meetings, email, text, or something else.
Through UBA, we help employers close that gap with targeted communication and education campaigns built around how your specific workforce engages with benefits information.